This would make you understand their motives and behaviour in a revolutionary new way.

That is why eye tracking has become a key method for market researchers and usability professionals. However, until now the large initial investment in equipment and need for specialist knowledge has kept many companies in the Nordic region from carrying out eye tracking studies.

To accommodate this challenge Norstat has entered into a strategic partnership with Danish eye tracking specialist, EYEFACT – introducing Scandinavian Eye Tracking Labs. We now offer efficient and inexpensive eye tracking data collection and short-term equipment rental at our facilities in Norway, Sweden, and Denmark.

Our cost-effective Eye Tracking Omnibus reduces the cost of ad testing with eye tracking by more than 50 percent - consequently making data easily available for market researchers, media companies, and agencies.  With our Omnibus you can test print ads, TV ads, online campaigns, newspaper/magazine covers etc., and we offer to combine the objective eye tracking data with surveys and qualitative interviews on specific target audiences.

Eye tracking is a potent tool for your business. According to a study from Marketing Sherpa, 64 percent of clients state that eye tracking technology increase ROI. Currently major companies in Scandinavia are using EYEFACT services to measure visual impact on their target audiences. These companies include Mediacom, TV2, Ekstra Bladet, TDC, Boxer TV, and Nordisk Film.

Scandinavian Eye Tracking Lab is run by EYEFACT in collaboration with Norstat. EYEFACT is the leading eye tracking service provider in the Nordic region, and is official data collection partner for Tobii Technology, the world leader of eye tracking hardware. EYEFACT helps clients predict and optimize advertising effectiveness and improve online design. EYEFACT are specialists in capturing and interpreting visual attention and emotional response based on objective and quantitative measurements of eye movement data. Click here for more.

For more information please contact:

Norstat, Jesper Platz, jp@norstat.dk , +45 51 231 990, www.norstat.dk  

EYEFACT,   Sune Alstrup Johansen, sa@eyefact.com , +45 40 300 793, www.eyefact.com