All of our interviewers undergo a thorough introductory training before completing their first interview. The starting point of this training course is market analysis as a field, with particular focus on ethics and rights of the respondent, as well as the value of high quality interviews.

Our interview managers and supervisors continuously monitor the interview progress. Furthermore, we have implemented efficient routines and systems to help us detect quality breaches. We present our customers with the opportunity of gaining full insight into these routines, and always give our customers the option of following the field work in person in one of our departments.

Norstat acknowledges ESOMARs "Code of conduct" as the basis for our fieldwork, and all our systems and routines are in accordance with ESOMAR rules and regulations.

Please do not hesitate to contact us if you need more information about how we plan and assure quality on our telephone surveys.