Norstat is the largest panel owner in the Nordic-& Baltic region. Our proprietary panels consist of more than 350.000 people throughout Norway, Sweden, Denmark, Finland, Estonia, Latvia, Lithuania and Poland.

Listed below are a number of advantages that CAWI as a method has in comparison to older traditional methods.

• Quicker response – in principle, it is possible to complete a survey with a pre-recruited sample within hours. In general, it is a much faster method than CAWI.
  
• More control of the sample – we have a long list of background information of each panellist. This enables us to compose our sample exactly to the specifications of our customers’ needs.
  
• Cost efficient – online surveys do not have the same demand of human resources as CATI. Therefore, we can offer online surveys to our customers at a lower price.
  
• On the conditions of the respondent – our surveys can be completed by respondents when and where they want. In addition, we always give our respondents an incentive as an appreciation for their participation.
  
• Better and more honest open responses and qualitative feedback - respondents display great effort when taking our online surveys. Open questions are often more comprehensive than we experience in other quantitative methods. This especially holds true regarding sensitive issues, where a respondent may not be willing to open up to the interviewer.
  
• Eliminating bias from interviewers - online surveys also has the advantage of eliminating potential interviewer bias. All respondents experience the survey in exactly the same way.
  
• Potential to use audio and video – the ability to show pictures video clips is a great advantage of this method. For example when measuring ad recall of an advertising campaign.
   

ESOMAR has developed 26 questions that buyers of online surveys should always ask their suppliers. You will find our answers to these questions here.

We believe that data quality is paramount and that the key to achieving reliable, representative and replicable results online, is best practice approaches in both recruitment, sampling and questionnaire design. You can read much more about our approach to CAWI in our panel book. You can request our panel book  here.

Naturally, you are also always welcome to contact us for more information about our online surveys.

NORSTAT provides products/services on Confirmit, the world's leading software for Market Research (MR) and Enterprise Feedback Management (EFM).