Focus groups will provide you with qualitative insights and understandings of your target group. However, you will only gain the relevant knowledge if the target group is selected accurately in the recruitment process. Norstat will enable you to do this by getting the right people to show up for your focus group or in depth interviews.
Norstat is able to deliver a high degree of precision in recruitments. We recruit to all types of focus groups and in depth interviews, for both B2C and B2B purposes. The recruitment process can be handled through multiple methods, ranging from telephone, online to face-2-face. To be able to reach the narrower target groups, we have the option of using our online panel.
All our recruitment projects are handled by our recruitment team, which has received special training to handle the sometimes demanding task of recruiting people to focus groups or personal interviews
We have focus group facilities available in most of our offices. Our customers always have the option of hosting their focus groups in these rooms fully equipped with one way mirror and state of the art AV technology. In addition we offer live streaming of the focus groups from many of our locations. You can watch the focus groups from home, or in the office with other employees in English or in the local language. Click here to see more about our focus group facilities.
Please contact us for more information about recruitment and focus group facilities.